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    "context": "Book how to make leads everyday \r\n\r\nWelcome To The\r\n\"Micro Leads\r\nMasterclass...\"\r\nI'm gonna show you how changing 150-300\r\nwords of copy can often boost conversions\r\nby 30-50%...\r\nSo you can turn mediocre offers into home\r\nrun winners that scale...\r\nAnd dethrone copywriters who are a lot\r\nmore \"skilled” than you.\r\nWhich is key to charging high fees,\r\nroyalties, bonuses, all that good shit.\r\nThis ONE Skill Is The Holy Grail Of Direct\r\nResponse Marketing.\r\nThe Most Effective Way\r\nTo Land \"TROPHY Clients...\"\r\nThis Is A Skill Set That STACKS\r\nOn Top Of Yesterday's Training...\r\nGrabbing attention...\r\nActivating Buyer Agendas...\r\nThese things are MAJOR components of writing effective Micro Leads.\r\nAnd I'm glad Luke covered it so well...\r\nBecause if I had to explain all of it, there is ZERO chance we'd get through\r\nthis training in 2 hours.\r\nSo now... we can apply those broad foundational skills to a SPECIFIC\r\nmedium: writing effective VSL and sales letter openings.\r\nWith that said, there are still a few key points I need to cover...\r\nBefore we get into actual Micro Lead frameworks.\r\nAs Direct Response Marketers,\r\nWe Are CATALYSTS.\r\nOur job is to drive people towards SPECIFIC ACTIONS.\r\nAnd as Luke explained, there AREN'T any actions without emotions.\r\nSo as you'll see...\r\nThe #1 goal of effective Micro Leads is to stimulate the STRONGEST\r\nemotional response in the shortest amount of time possible.\r\nBecause emotions are the evolutionary drivers of action.\r\nEmotions create MOVEMENT.\r\nIt's spelled E-MOTION. “MOTION” is 85% of the word.\r\nAnd the BEST definition of emotions I've heard...\r\nActually came from a yoga video I found when doing client research...\r\nWhere it was described as:\r\n“Emotions are the experience of energy\r\nmoving throughout the body.\"\r\nSo our job is to CREATE that transfer of energy.\r\nAnd we're racing against the clock to do it.\r\nThat's what the game of marketing comes down to.\r\nWe HAVE to stimulate strong emotions...\r\nAnd get our prospects HOOKED...\r\nBEFORE they get bored or distracted. And decide to leave.\r\nSo how do we do it?\r\nWell... I Know Many Of You Think\r\nOf Yourselves As \"Copywriters...\"\r\nNot anymore.\r\nBecause writing is only a very SMALL component of what we actually do.\r\nIf you want to become a MASTER of commanding attention...\r\nAnd generating powerful EMOTIONAL responses that inspire people to\r\ntake ACTION...\r\nThen you need to STOP thinking of yourselves as copywriters...\r\nAnd start thinking of yourselves as DIRECTORS.\r\nDirectors of a VERY specific genre.\r\nDo you know what it is?\r\nWe're Not \"WRITING” Micro Leads,\r\nWe're Producing Reptile Porn...\r\nBecause The Key To Crafting Effective\r\nMicro-Leads... Is All About Appealing\r\nTo The REPTILIAN BRAIN!\r\nWe're NOT trying to engage our prospects' logical brains.\r\nSO many copywriters screw this up.\r\nDon't try to \"reason\" with your prospects.\r\nDon't over explain your offer in the beginning of the lead.\r\nThere's plenty of time for that LATER. As long as they STICK AROUND.\r\nBut your prospects' LOGICAL brain isn't the one making the decision as to\r\nwhether or not they're going to watch your sales video.\r\nTheir decision to watch... is almost ENTIRELY dependent on how well you\r\nactivate their REPTILIAN BRAIN.\r\nThese are the PRIMAL drivers. Their CORE wants and desires.\r\nSafety. Sex/Love. Food. Money. Power. Social Status. Self-Image.\r\nThe Life-Force 8.\r\nEvolutionary assets that increase their chances of survival and replication.\r\nWhich ALSO happens to coincide with the different BUYING AGENDAS.\r\nA Nerdier Way Of Explaining It...\r\nIs Through Daniel Kahneman's\r\nSystem 1 Vs System 2 Thinking\r\nRIP Daniel Kahneman... passed away a couple of weeks ago.\r\nFamous Economist... who did a lot of psychological study.\r\nWrote \"Thinking Fast & Slow.”\r\nAlso wrote \"Heuristics & Biases: The Psychology Of Intuitive Judgment.”\r\nIntuitive judgment is a REALLY important concept.\r\nSystem 1\r\n• Subconscious\r\n• Intuitive\r\n• Automatic\r\n• Fast\r\nSystem 2\r\n• Conscious\r\n• Deliberate\r\n• Rational\r\n• Slow\r\nI Became 10X Better As A Copywriter\r\nSince AI Came Out… And It’s\r\nNOT From Using AI To Write Copy!\r\nMy improvements came from figuring out how to communicate WITH the\r\nAI.\r\nBecause let’s face it… when it comes to “thinking”, these Large Language\r\nModels are still pretty basic.\r\nSure, their ability to reason is starting to get better with certain updates.\r\nBut they MOSTLY operate at a System 1 thinking level.\r\nThey don’t actually “read” the words you put into them.\r\nThey don’t even understand “WORDS” in a technical sense.\r\nThe words are just symbolic representations to them.\r\nThey focus on PATTERN recognition.\r\nThey’re trained on tons of DATA.\r\nSo when you type your inputs, they search their database… and start\r\npattern matching… to generate their best guess of the answer you’re\r\nlooking for.\r\nIt happens within SECONDS. Almost instantaneous…\r\nBy simply matching inputs and outputs.\r\nAnd What I Realized Is...\r\nThe Human Brain Works In\r\nA VERY SIMILAR Way!\r\nI know we like to \"THINK” we're these unique creatures...\r\nAnd it's true... when you're talking about our souls and ability to love and\r\nstuff like that...\r\nBut when it comes to how our REPTILIAN BRAINS work...\r\nWe're really just advanced Als in fragile, flesh shells.\r\nWe don't actually operate in “words” either.\r\nThe words are symbolic representations...\r\nJust like how Al uses tokens.\r\nThinking of it that way...\r\nThe words we communicate with are simply INPUTS.\r\nThey're the way we structure DATA. Just like how we would “prompt” an Al.\r\nThe emotional response those words stimulate is the OUTPUT.\r\nAnd here's what you need to understand... because it's REALLY important\r\nwhen it comes to writing Micro Leads.\r\nEvery prospect who watches/reads your\r\nsales message is operating out of their\r\nown Large Language Model.\r\nThey're processing your INPUTS you put on screen...\r\nThe words... the imagery... the voice inflection...\r\nThen using their SUBCONSCIOUS brains to interpret the meaning...\r\nAnd decide whether this is something that's WORTH it for them to stick\r\naround for.\r\nAgain... this is an instantaneous, automatic reaction.\r\nIt happens BELOW the prospects' level of awareness.\r\nMeaning, people will FEEL the emotion... LONG before understanding or\r\nrationalizing WHAT they're feeling. Or WHY they're feeling it.\r\nSo... the MOST important factor... is that we stimulate SOME kind of\r\nemotional response.\r\nAny kind.\r\nAs quickly as possible.\r\nAs long as we do THAT... we give ourselves a chance of staying in the\r\ngame.\r\nThen obviously, the MORE aligned this response is\r\nBut there's one LAST key point I need you to understand...\r\nBefore we get into frameworks...\r\nBecause it explains why certain markets respond to certain messages.\r\nThe Way Our Subconscious Minds\r\nOperate... CHANGES Over\r\nThe Course Of Our Lives!\r\nWe don't get to walk around all day in some protective bubble.\r\nAnd you know how certain Als/LLMs can be trained on personalized data...\r\nwhich changes their outputs?\r\nWell, that's what happens to humans as well.\r\nLIFE happens to us.\r\nSo most people are no longer a blank canvas anymore. They're no longer\r\noperating out of the default \"factory mode.\"\r\nThey've been “fine-tuned” over the years...\r\nSo while there are certain biological and evolutionary psychology\r\nprinciples/desires that are found in ALL humans...\r\nWhen you're talking to prospects in different markets...\r\nYou're also dealing with the result of their CONDITIONING...\r\nThe beliefs, biases, and instincts they've developed over DECADES of\r\nLIFE experience.\r\nTHAT'S what's interpreting your message.\r\nALL of the LAYERS they've accumulated over the years...\r\nAND the base level human underneath.\r\nObviously, I Can't Get Into All The\r\n\"Market Specifics\" On THIS Training...\r\nWe can do entire training SERIES on this kind of stuff.\r\nWe WILL do that... throughout Genesis.\r\nI'll also bring in copywriters who specialize in different niches... to tell us\r\nEXACTLY what makes those markets \"tick.\"\r\nAnd obviously, prompts like the Build A Better Buyer... and Luke's Buying\r\nAgenda prompt can help make sure that you're at least on the right track.\r\nSince we have limited time... I wanted to focus THIS training on\r\nteaching you Micro Lead CONTENT STRUCTURES.\r\nI want to give you the TECHNICAL abilities to command attention... and\r\nstimulate those emotions and neuroreceptors that drive response.\r\nA lot of these structures are MARKET AGNOSTIC.\r\nThey can be APPLIED to MOST markets...\r\nBecause they're based on FOUNDATIONAL principles...\r\nLike stimulating curiosity...\r\nEvoking strong emotions...\r\nAnd disguising the sales process.\r\nBut your RESULTS will come from a COMBINATION of using the right\r\nSTRUCTURES...\r\nAND plugging the right elements INTO those structures.\r\nI don't want you to drop the ball there.\r\nEspecially if you AREN'T in Genesis... and don't have ongoing access to\r\nme and Luke.\r\nSo To Help You With \"Market\r\nUnderstanding,\" I'm Going To Give You\r\n2 Special BONUS Trainings From Inside\r\nThe Copy Accelerator Vault...\r\nThis is a mastermind that people have literally paid $30,000.00 a year to be\r\nin.\r\nLuke and I helped run it for 2 years.\r\nNow... we only focus on Genesis.\r\nBut there are two REALLY impactful trainings in there from Justin Goff that I\r\nconsider MANDATORY watching.\r\nBoth were shared at LIVE EVENTS... in closed door rooms...\r\nEACH of these trainings is worth more than what you paid to attend this\r\nentire workshop.\r\nThe first training is on “Finding Your Customers' Crack...”\r\nAnd knowing EXACTLY what your prospects want... based on their\r\nbeliefs/experiences/and honed intuition.\r\nYou can watch that here: https://www.youtube.com/watch?v=Q1sBJLSRio0\r\nThe SECOND training is all about how you can 2-3X your ads, emails, and\r\nVSLs by understanding your buyer on the “Third Layer.”\r\nThis is a powerful addition to the Buying Agenda frameworks that Luke\r\nwalked you through.\r\nAnd it gives you a roadmap for shifting the beliefs your prospects need... if\r\nyou want them to buy from you.\r\nYou can watch that one here:\r\nhttps://www.youtube.com/watch?v=UBghYv1GmDA\r\nNow... let's get to the good stuff.\r\nCrafting WINNING Micro Leads Is All\r\nAbout Selecting The Most COMPELLING\r\nElements... And Structuring Them In\r\nThe Most COMPELLING Ways\r\nRemember...\r\nMicro Leads are short.\r\nUsually 150-300 words.\r\nIt's NOT a lot of writing.\r\nBut you want to make sure that the words that ARE used carry HIGH\r\nEVOCATIVE VELOCITY.\r\nMaximum EMOTION in MINIMAL time.\r\nThat doesn't leave ANY room for fluff.\r\nSo you're gonna have to assemble/use the most high-leverage copy\r\nconcepts.\r\nThings that stimulate emotions in less words.\r\nSome of the things to look for here are:\r\n- Is the copy addressing an URGENT PAIN POINT that's actually important\r\nto the market?\r\n- Is the copy making a DESIRABLE PROMISE that our prospect believes\r\ncan impact their life in a specific, yet tangible way? (We want the promise\r\nto be aggressive, yet believable.)\r\n- Are we introducing a NEW CAUSE OF A STUBBORN PROBLEM that\r\nrefreshes our prospects’ hopes of getting results… even if they’ve failed to\r\nresolve their issue in the past?\r\n- Are we introducing an EXCITING & COMPELLING UNIQUE\r\nSOLUTION… that delivers the desired results in a novel and superior way?\r\n- Is our solution based on a SHOCKING DISCOVERY… made in a\r\nSTRANGE place… or UNCOVERED BY A CREDIBLE AUTHORITY…\r\nwhich threatens to shake up the status quo?\r\n- Do we have any EXCEPTIONAL SOCIAL PROOF OF\r\nTRANSFORMATION… OR A HIGHLY-COMPELLING USER STORY\r\nthat viewers would become emotionally invested in?\r\n- Is there any DRAMA, CONSPIRACY, CONTROVERSY related to our\r\noffer that we can leverage? Would anyone be INCENTIVIZED to STOP our\r\nprospects from watching this?\r\nThat is a STRONG starter list of SPECIFIC ELEMENTS that you can\r\nfeature prominently in your Micro Leads.\r\nIt’s not an EXHAUSTIVE list.\r\nBut I’ve built winning Micro Leads around EACH of those areas.\r\nAnd featured them prominently.\r\nThe best part is…\r\nRarely Do I Ever Have To Come Up With\r\nThese Concepts Myself...\r\nThat's the funny thing about this process.\r\nAnd explains WHY I think crafting high-converting Micro Leads is pretty\r\neasy to pick up.\r\nESPECIALLY if you're coming in to INCREASE conversions on a sales\r\nletter that ALREADY exists.\r\nBecause a lot of these WINNING elements are likely ALREADY in the\r\nletter.\r\nI mean... most sales letters are going to address problems.\r\nThey're going to introduce solutions.\r\nAnd have proof.\r\nAnd unique mechanisms.\r\nCopywriting 101.\r\nBut what a lot of copywriters LACK... (even the good ones)\r\nIs that EVOCATIVE VELOCITY.\r\nThey write some good shit...\r\nBut they write it as if they're playing with the shot clock turned off.\r\nWith a sense of ENTITLEMENT.\r\nLike they have all the time in the world.\r\nSo they tend to “BURY” a lot of the ACTUAL compelling stuff…\r\nDeeper into the letter/VSL.\r\nBut BECAUSE they take too long to get into it…\r\nNOBODY ever sees it.\r\nBecause they FAILED to stimulate the emotions from the BEGINNING…\r\nProspects get bored. They’re left UNSTIMULATED. And they click away.\r\nI can’t even TELL you how many times I’ve taken someone’s existing\r\nletter/VSL…\r\nSkimmed it for the ELEMENTS that jump out to me as EXCITING…\r\nThen just took those elements that were buried on Page 3… or 7… or god\r\nforbid, Page 14…\r\nMoved them to the very TOP of the letter…\r\nAnd ended up beating the control.\r\nI’ll give you an example.\r\nI did this for a back pain letter last year.\r\n9-figure client.\r\nHere's how the letter started:\r\n(It was their WINNING lead. After they tested multiple leads)\r\nI call it the \"Just Like You\" Micro Lead.\r\nI see people run it a lot. Not usually my favorite.\r\nHi there, you might not know me but we have a lot in common. See, for years I battled against\r\nback pain. And for a long time, no matter what I did I was losing. It took me years to find a real\r\nsolution, one that didn't require wasting my precious time and money on temporary relief. An\r\nactual fix that has the power to defeat everyday aches while keeping the body looking and\r\nfeeling its best in only 2 minutes a day. It's the same solution I'm going to share with you in just\r\na moment. But first I want to tell you about the day that changed my life forever, and why I stand\r\nin front of you today.\r\nSee, I'm a regular person just like you, I'm a mom, a business owner and I'm someone whose\r\nlife was controlled by pain. A few years ago when I was in peak condition, at the top of my\r\nhealth I suffered from a fateful accident that left me unconscious and my body crushed. Even\r\nthough I survived, my body became a painful prison, a weak shell of what it once was. I was\r\nuncomfortable no matter what I did. I couldn't even get more than 3 hours of sleep a night.\r\nAs a mother of two and a business owner with people counting on me, I felt helpless. It hurt to\r\nget out of bed, picking up my 3-year-old daughter and 1-year-old son became a painful\r\nchallenge. It got so bad some days I couldn't leave the house, I couldn't work, I couldn't spend\r\nvaluable time with my loved ones. Even worse, I'd spent a fortune trying every possible solution\r\nyou could think of. I went to more visits than I could count. I was pulled, poked, and popped.\r\nAnd every time was the same. There would be less pain for a little but it never stayed away. In\r\nthe end, I spent thousands and still, any small results I may have gotten never lasted.\r\nI remember one day so vividly, My 3-year-old daughter Sage was running up to me with her\r\narms wide open and the biggest, sweetest smile on her face. I reached down to pick her up and\r\nwas struck with sharp pain and then a hot throbbing ache. Every time I tried to lift lightning\r\nwould shoot down my lower back and leg. My sciatic nerve felt like an overstretched rubber\r\nband ready to snap.\r\nIt's OK, not terrible.\r\nI was brought in to do a “Beat Your Control” on this project.\r\nSo... like always, I start by reading the EXISTING letter.\r\nWhen I started scanning the control... I didn't really feel any emotions.\r\nUNTIL I got to the story of the daughter.\r\nI don't have kids.\r\nI have two nephews who I'm really close with.\r\nYet that image of a smiling little daughter running over for a hug. And\r\ngetting terrified by her mom's pain stuck right out to me.\r\nI saw opportunities to take that TRUE STORY (I don't make shit up) and\r\ncrank up the emotional drama.\r\nSo... I built a Micro Lead around THAT.\r\nI literally started the letter:\r\n\"Mommy, did I hurt you? I'm sorry, Mommy...”\r\nWhen those panicked words poured out of my 3 year old daughter Sage's\r\nmouth...\r\nIt took every ounce of strength I had not to cry in front of her.\r\nA few seconds earlier, this little bundle of joy was waddling down the\r\nhallway in her pajamas...\r\nWith outstretched arms...\r\nAnd the biggest, sweetest smile on her face.\r\nAll she wanted to do was \"give mommy a good morning hug.”\r\nBut as I reached down to pick her up... it happened again.\r\nAnd if you've ever dealt with a bad back before, you know that's never\r\ngood news.\r\nI felt my body lock up immediately...\r\nThen... as an excruciating jolt shot from my legs all the way through my\r\nspine...\r\nI couldn't help but let out a scream...\r\nWhich caused my precious little girl's lips to quiver in shock.\r\nI slowly lowered her to the ground...\r\nThen collapsed onto the couch.\r\nAnd in that moment...\r\nThe only thing worse than all the pain and stiffness raging through my\r\nbody...\r\nWas the guilt I felt for upsetting my daughter.\r\nBut as traumatic as that morning was...\r\nThis \"hug gone wrong\" ended up being one of the BEST things to ever\r\nhappen to me.\r\nBecause it led me to a life-changing discovery...\r\nA specific sequence of simple, easy, gentle 10 second movements...\r\nThat RESET my back health... and made me feel “as good as new\"\r\nagain.\r\nThanks to this “10 Second Spinal Reset Sequence...\"\r\nI was FINALLY able to put an end to the years of frustrating flare-ups...\r\nAnd get back to actually living life...\r\nWhere I could walk, run, lift, drive, bend, play with my kids... and give\r\nthem the biggest hugs... with zero hesitation.\r\nDo you FEEL the difference?\r\nThere's more emotion in those 290 words. Than in the whole 4 paragraphs\r\nabove it.\r\nSo it shouldn't be surprising that version became the new CONTROL.\r\nWhich is still sitting on their home page right now:\r\nhttps://www.backrenewalsystem.com/sit-to-fit/\r\n(I actually did a 2 hour breakdown of this VSL for Genesis on Monday. I'll\r\nget it added to the workshop members area for you guys.)\r\nAnd yeah, I changed a lot about this copy. Because I was paid to rewrite it.\r\nBut truthfully... I could've just taken those top 3 lines...\r\nSlapped it onto the original control… the “Just Like You” lead.\r\nAnd I’m pretty confident I STILL could have gotten a win there.\r\nSo… that’s the process I follow in a nutshell.\r\nI go through the existing sales letter…\r\nAnd I find the most COMPELLING ELEMENTS that jump out to me.\r\nThings that stimulate an emotional response from me.\r\nANY kind of emotion…\r\n“Oooh, that’s interesting…”\r\nOR\r\n“Oh, that sounds painful…”\r\nEither of those can work.\r\nAt This Point, You're Just\r\nEMOTION HUNTING.\r\nроч,\r\nalguid\r\nAnge\r\nFear\r\nツ\r\nDisgust\r\nLooking for RAW MATERIALS/INPUTS...\r\nThat you can THEN match to different Micro Lead frameworks.\r\nSo... let's go into some of my FAVORITE frameworks.\r\nNot because I'm “sentimental” to them.\r\nThey're my favorite because they WORK.\r\nOver and over again.\r\nSo let's get a fundamental understanding of WHY/HOW they work.\r\n7 Of The Most Powerful\r\nMicro Leads Frameworks\r\nMicro Lead Framework 1:\r\nThe Anti-Mechanism\r\nWhy it's POWERFUL:\r\nIt allows you to leverage ALL the built up awareness in a given market...\r\nAnd USE that awareness to easily establish YOUR solution as new,\r\nunique, different and superior.\r\nBasically, it allows you to HIJACK all the time your competitors have spent\r\neducating the market.\r\nThen reap the rewards... by offering your customers what they ACTUALLY\r\nwant.\r\nDoes it work?\r\nFuck yeah it does.\r\nDelivered a 9-figure client among their BIGGEST front-end conversion wins\r\nEVER.\r\n14.36% lift on a proven 9-figure offer.\r\n- The Metabolic Spark Lead this beat our control and raised CVR% by 14.36% a HUGE win on front end conversions. It's one of our biggest wins for front end CRO! It's now the current control on\r\nour Landing Page for the Metaboost Connection Program\r\nLet's see it in action.\r\nCelebrity Nutritionist: These 5 Tasty\r\nSuperfoods Help Women Over 40\r\nRegain The Effortless, FULL-SPEED\r\nMetabolism They Had Back In High\r\nSchool…\r\nIf you’re a woman over the age of 40…\r\nAnd you’re struggling to melt those stubborn pounds…\r\nThen do yourself a favor…\r\nAnd STOP listening to all the so-called fat loss experts…\r\nBecause they have it all WRONG!\r\nHere’s why:\r\nMost of them like to tell you the things you have to cut OUT of your diet…\r\nYou know…\r\nThe wine…\r\nThe chocolate…\r\nThe carbs…\r\nPretty much anything FUN.\r\nBut according to the latest nutritional research...\r\nThe REAL secret...\r\nThat's helping hundreds of thousands of women in their 40s, 50s, and\r\n60s...\r\nBurn fat like they're back in high school again...\r\nHas VERY LITTLE to do with the foods you cut OUT of your diet...\r\nAnd A LOT to do with the foods you add IN!\r\nBecause these women are using 5 simple, tasty superfoods...\r\nTo support a supercharged metabolism...\r\nAnd start burning through their stubborn fat... faster than they have in\r\nyears... or in some cases... decades.\r\nAnd that's a much SMARTER way to uncover the slim, fit body you want.\r\nI mean, think about it...\r\nWhen you were a teen or in your 20s...\r\nDid you have to worry about every little slice of pizza you enjoyed...\r\nGetting stored as stubborn fat around your belly, hips, thighs, or other\r\ntroubled areas?\r\nOf course not...\r\nBecause your metabolism was fast enough to burn it off with no problem!\r\nBut as you get older...\r\nAnd your hormones change...\r\nAnd your metabolism slows down...\r\nThat's when your weight starts creeping on you.\r\nIt starts with a few extra pounds here and there...\r\nBut it adds up FAST.\r\nBefore you know it, you find yourself 30, 40, 50+ pounds overweight...\r\nAnd worst of all, that weight refuses to budge... no matter HOW MANY\r\nrestrictive diets or hardcore workout programs you try.\r\nSo instead of feeling proud, confident, and happy... you start HIDING\r\nfrom photos... because you're ashamed of how you look in them.\r\nYou start swapping out those cute little outfits that you used to love to\r\nwear... for oversized clothes that cover up your trouble areas.\r\nIt's a sad, stressful way to live...\r\nAnd it doesn't HAVE to be this way.\r\nBecause by adding these 5 specific superfoods into your daily routine...\r\nYou can help REIGNITE your sluggish metabolism.\r\nAnd give your body the support it needs... to start melting through its\r\nstubborn fat stores... quickly and efficiently.\r\nWITHOUT having to swear off all the foods you love.\r\nOr torture yourself with some impossible to keep up with workouts.\r\nMicrolead Framework 2:\r\nThe Microscopic Inspection/\r\n\"Look Closer\"\r\nThis is actually one of Stefan's \"go to lead\" types.\r\nI'm pretty sure he's testing it on almost every offer within his agency.\r\nAnd I know that we had some NDAs that stopped us from sharing a bunch\r\nof the offers it was used on... if you snoop around long enough, you'll see\r\nthat it works/is working.\r\nWhy? Because it uses a pattern interrupt to trigger EXTREME levels of\r\ncuriosity. Right out of the gate.\r\nThen... immediately relates that curiosity to an URGENT pain point/desire\r\nour market has.\r\nI'll give you an example of what this kind of lead looks like in practice...\r\nLook closely at this fish tank.\r\n-Picture of a Fish Tank-\r\nIt may not be noticeable to the naked eye...\r\nBut there's one fish inside this aquarium that's not like the rest...\r\nAnd surprisingly...\r\nThe single difference between this fish...and every single other fish in this tank...\r\nCould hold the key to quickly and naturally balancing blood sugar levels in men and\r\nwomen across the world...\r\nGiving them more energy...\r\nHelping them to burn fat and shed unwanted weight...\r\nCurbing their cravings for carbs and sweets...\r\nAnd freeing them from a life of frustrating, ultra-strict diets.\r\nBefore you ask...\r\nWhat makes this fish special has nothing to do with Omega Oils, seaweed, krill,\r\n“phytonutrients” or even the water in the tank...\r\nInstead...\r\nIt all comes down to a strange “sticky blood molecule\"...\r\nSomething that all humans have inside them...and that is especially common in those\r\nwith erratic blood sugar...\r\nBut that, mysteriously, is absent from the blood of this shy, unassuming fish...\r\nWhich is why...\r\nEven though this fish species is notorious for being overweight, lazy, and virtually\r\nimmoble...\r\nAnd even though they often have sky high blood sugar levels...\r\nThese fish live astonishingly long and healthy lives.\r\nSo, can you guess which type of fish I'm talking about?\r\nI'll reveal the answer in just a moment...\r\nAnd even more importantly...\r\nYou'll see how scientists who were studying this fish...\r\nAccidentally stumbled onto a strange but scientifically proven “Sugar Release\r\nTechnique\"....\r\nThat can be used by men and women of any age...\r\nTo quickly and naturally gain control of your erratic blood sugar...\r\nWhile unlocking almost limitless energy levels...\r\nSo that you can once again enjoy every moment of your life...\r\nWithout a dark cloud of worry and fear hanging over your head...\r\nAs you go from having your doctor breathing down your neck about your blood sugar\r\nlevels...\r\nTo giving you a high five in no time at all!\r\nJust like these people:\r\n[Add 3x short testimonial videos From Existing Customers. Make sure they don't\r\nmention the product, just the benefits they're seeing]\r\nBut before we go any further...\r\nLet me introduce myself.\r\nI found that \"curiosity” leads like this tend to work much more\r\nCONSISTENTLY than starting your sales messages with the overdramatic\r\n\"horror stories.\"\r\nThe horror stories can lead to HUGE wins... WHEN they work.\r\nBut they're so overdone at this point, the market tends to tune them out.\r\nWhereas you can use curiosity style Micro Leads like the \"Look Closer\" or\r\n\"Quiz Opens” to hit doubles pretty consistently.\r\nMicro Lead Framework 3:\r\nThe Tail Of Two Twins/\r\n\"What's The Difference?\"\r\nSo I shared this Micro Lead a few months ago...\r\nAnd since then, I've seen it win MULTIPLE times... on several different\r\noffers.\r\nWhich SHOULDN'T be a surprise.\r\nSince this Micro Lead is modeled off one of the MOST successful sales\r\nletters of ALL time...\r\nThe Wall Street Journal “Tale Of Two Men” that brought in over 2 BILLION\r\ndollars over the years.\r\nIf you go here (it's my boy Mike Schauer's website), you can read the\r\noriginal and see how it was adapted for VARIOUS offers:\r\nhttps://swiped.co/file/wallstreet-letter-conroy/\r\nAnd I can confirm that it's STILL working just as well today...\r\nBecause Stefan used it to beat the existing control by 2X for a Pet Health\r\nBrand we were partnered on.\r\nJames Klein\r\n27m\r\nThat feeling when the Wild Belly new sales letter that Stefan wrote is converting almost 2x\r\nbetter than the previous version.\r\nMEDIA4 GIPHY.COM\r\n...\r\nYou can see it here:\r\nhttps://doggutsecret.com/vsl?hopId=311deac8-9eff-41cd-8c36-a15bb4aa7a\r\n44&hop=info11&\r\nMicro Lead Framework 4:\r\nThe Department Of Truth\r\nVery few people are comfortable taking accountability.\r\nMost people want to justify their failures...\r\nAnd blame OTHERS for the struggles in their life.\r\nThat's the reality of human nature.\r\nAnd that reality is what makes The Department Of Truth Micro Lead\r\nframework especially effective.\r\nBecause whenever you can tell people that there's a hidden conspiracy\r\nholding them down...\r\nOr that they've been lied to by certain authorities who were supposed to\r\nhave their best interest at heart...\r\nYou're going to have their attention.\r\nThat's the idea I used to write a Micro Lead in a joint health letter for\r\nTrugenics.\r\nThey hired our agency...\r\nStefan Georgi <stefanpaulgeorgi@gmail.com>\r\nto rachel.tee, Katherine, Alvin, me▾\r\nHey Trugenics team!\r\nHere is the new VSL Script:\r\nhttps://docs.google.com/document/d/1LPjJB6wscX7vtNqkspDUWw3F_hvmkQTJumYuu7wFp2U/edit?usp=sharing\r\nThis was basically entirely Mario here, I didn't have to do squat for it, and I think he hit it out of the park. I hope you all feel the same way.\r\nI handled all the writing and ideation\r\nThey tested our version of the copy against another great copywriter...\r\nAnd my version won by 29.6%.\r\nAlvin Huang\r\n...\r\nTop contributor - 4d.\r\nJust a shoutout for Mario Castelli and Stefan Georgi who wrote the copy for our joint\r\nsupport supplement called Flexafen.\r\nWe typically always hire 2 writers per offer and their copy won by 29.6% making it the\r\ncontrol from internal testing.\r\nWe're now rolling this offer out to affiliates and so far the numbers are holding and\r\nlooking promising. Keeping fingers crossed!\r\nYou, Randall Pruitt, Jennifer Buckner and 17 others 2 comments Seen by 69\r\nThat's a BIG difference to Earnings Per Click.\r\nWhich can allow offers to pick up much more traction on the affiliate circuit.\r\nHere's the VSL so we can see it in action:\r\nMicro Lead Framework 5:\r\nThe Journey Around The World\r\nAnother interesting fact about that Truegenics joint pain letter.\r\nI gave them multiple Micro Leads for this letter.\r\nThese leads were completely different...\r\nAnd BOTH of those Micro Leads performed pretty well.\r\nI know THIS lead ran for a while as the main VSL on email traffic:\r\nhttps://cb.flexafen.com/go/indexvsl.php\r\nI figured it would do well, because the idea of a Civil War in your body...\r\nand a \"journey around the world” to find the solution creates a lot of instant\r\nintrigue.\r\nAnd now... it's actually being used as the text version of the letter.\r\nhttps://cb.flexafen.com/go/indexwritten2.php\r\nThe funny thing about this letter:\r\nIt's pretty much selling a COLLAGEN supplement.\r\nThat's one of the most competitive supplement spaces out there.\r\nIt's pretty much a pure commodity at this point.\r\nBut by using the “Journey Around The World” Micro-Lead, we were able to\r\nbuild up a bunch of curiosity and novelty around the solution...\r\nWhich was especially effective in a market of seniors who are suffering\r\nfrom joint pain...\r\nWho probably AREN'T doing a lot of traveling.\r\nSo it's delivering a VICARIOUS experience for them...\r\nWhile ALSO promising them a new, unique, authority-backed solution to\r\ntheir problems.\r\nAnd because of this, we were able to squeeze out a successful offer...\r\n(It's a compliant letter too. No fake claims or stories.)\r\nHow Do You Find An Endless Amount\r\nOf Micro Lead Ideas To Test?\r\nYou can use spytools like PowerAdSpy to see what’s running on sites like\r\nFB…\r\nOr Vidtao to find offers scaling on Youtube…\r\nBut one of the easiest ways to get ideas for VSL leads is to browse the\r\nClickbank.com/marketplace\r\nBecause every offer you find on the first page of Clickbank is generating at\r\nLEAST 7 figures per year.\r\nSome… much more.\r\nI DO Not Suggest Swiping The Copy...\r\nTo be clear, a lot of Clickbank offers are considered “black hat.”\r\nThey're noncompliant.\r\nMade up stories...\r\nQuestionable claims...\r\nBut these top offers tend to do really well with cold traffic.\r\nAnd among competitive affiliate marketing circles.\r\nPlus... you don't need to swipe the COPY in order to model the\r\nSTRUCTURE.\r\nYou can get good IDEAS for how to format your Micro Leads...\r\nAnd apply them to YOUR offers... without breaking any moral/legal/ethical\r\nboundaries.\r\nBut... there's a catch.\r\nBecause finding the REAL Clickbank offers can be tricky.\r\nA Lot Of Those Top Offers Use\r\n\"Dummy Pages\" To\r\nGet Around Compliance...\r\nSo if you go to the Marketplace and click on a top offer like Purevive...\r\nYou'll see a generic page like this:\r\nHealthy Weight Loss As\r\nPure As Nature Intended\r\nSupport healthy weight loss with Puravive's proprietary blend\r\nof 8 powerful tropical nutrients and plants backed by clinical\r\nresearch.\r\npuravive\r\ntweight loss support\r\nDETARY\r\nSUPPLEMENT\r\nNON-GMO\r\nCAPSLED\r\n30\r\nUFACTURING PR\r\n• Certified\r\nMADE IN A\r\nMADE WITH\r\nMANUFACTURED\r\nNon-GMO\r\nGMPFDA NATURAL\r\nINGREDIENTS\r\nREGISTERED\r\nFACILITY\r\nIN THE USA\r\nManufactured in the USA from the finest of foreign and domestic ingredients.\r\nApril 2024 - New Scientific Discovery\r\nGerman Scientists Have\r\nDiscovered A Shocking New\r\nCause Of Belly Fat, And It's Not\r\nWhat You Think...\r\nAre you struggling to lose weight no matter how much you diet or\r\nBut that's NOT where the traffic is going.\r\nThere traffic is almost always going to a more aggressive VSL like this:\r\nhttps://getpuravive.com/news/?aff_id=2463\r\nSo how do you find the real pages?\r\nThere are TWO ways:\r\nOne way is to go to the \"Affiliate Page...\"\r\nAnd sign up as an affiliate...\r\nWhere they'll usually let you generate a link, so you can promote the VSL.\r\nThe SECOND way is to type in [OFFER NAME VSL] or [OFFER NAME\r\nREVIEWS] into Google.\r\nOn the first page, you'll usually see a YOUTUBE video reviewing the\r\nproduct.\r\nAnd that Youtube page often links to the actual VSL.\r\nTo save you some time, I captured links to NINE of the top 10 VSLs:\r\nhttps://docs.google.com/document/d/1vcJvxG6MKpvQsA5prdh74LfFFz2ce\r\nkLF1LrMBIXjEYM/edit?usp=sharing\r\nAnd to show you WHY it's valuable to study them...\r\nI'm going to show you two MORE PROVEN Micro Lead frameworks on\r\nClickbank that tend to work really well.\r\nMicro Lead Framework 6:\r\nThe Hidden Camera Trick\r\nThis is the Micro Lead being used RIGHT NOW by the TOP offer on ALL of\r\nClickbank.\r\nYou can check it out HERE:\r\nhttps://getpuravive.com/news/?aff_id=2463\r\nIt's pretty brilliant.\r\nIt uses a \"Hidden Camera\" to show a woman spying on her sister...\r\nTo find the secret behind her incredible weight loss.\r\nWhy is it so effective?\r\nNot only is it positioned as \"User Generated Content...\"\r\nBut it ALSO has a built in sense of mystique/voyeurism...\r\nAs if our viewer is seeing/getting access to something that should be\r\nFORBIDDEN.\r\nIt's strong emotions right out of the gate.\r\nAnd this is a concept that can be applied to almost ANY market/offer.\r\nMicro Lead Framework 7:\r\nThe Horror Report\r\nThis Micro Lead comes from the #2 offer on Clickbank, Sugar Defender.\r\nIt's a controversial offer... because it's about “treating diabetes.”\r\n(Personally I stay away from any offers that imply any sort of disease\r\nclaims. Too messy)\r\nBut the structure they used in their Micro Lead is a great way to command\r\nattention.\r\nIt's a technique I call “The Horror Report...”\r\nWhere it's basically announcing a new discovery/cause of the problem that\r\nhas dramatic and terrifying implications for the prospect.\r\nIn this case, it was the discovery of strange Zombie Cells in the pancreas...\r\nthat shutdown insulin production in the pancreas.\r\nYou can check it out here...\r\nhttps://www.sugardefender24.com/b/101.php?aff_id=147815\r\nToday's Class Was Just The\r\nFOUNDATIONS Of Micro Leads...\r\nI promise...\r\nThis workshop you signed up for...\r\nIs going to exceed your wildest expectations.\r\nThe value you get from this program is going to 10X... at least.\r\nBecause while the initial plan was to just give you simple frameworks for\r\nthese Micro Leads... those plans changed.\r\nAnd every single Micro Lead framework we talked about today...\r\nI'm going to turn into HIGHLY DETAILED Al prompts.\r\nAnd not only will these prompts contain the full transcripts and strategic\r\nbreakdowns of these Micro Leads...\r\nBut these A.I. Micro Lead “Codes” will actually allow you to generate\r\ncompelling Micro Leads in ANY niche...\r\nBy using Al.\r\nI'm going to upload those into the member's area THIS week.\r\nBut to make them as effective as possible, I need to actually WRITE Micro\r\nLeads in various niches... following EACH of the frameworks...\r\nSo that the prompts have world-class examples to model after.\r\n(Otherwise all the copy it spits out is likely to closely resemble “health.\")\r\nIn addition...\r\nBecause Luke pissed me off by developing so much Al stuff...\r\nI'm ALSO Building Out\r\nA \"Control Beater\" Claude System...\r\nThis thing is going to be BEASTLY.\r\nIt'll allow you to upload the transcript of any sales letter/VSL you want to\r\nbeat.\r\nAnd it will help identify the most COMPELLING elements in that sales letter\r\nFOR you.\r\nBasically telling you... WHICH elements to focus on to move into the Micro\r\nLead, for the BEST possible chance of converting.\r\nEssentially taking the \"Beat Your Control” Micro Leads process I follow\r\nmanually... and pretty much AUTOMATING it.\r\nThat should be in the Member's Area within 10 days.\r\nAnd finally...\r\nI'm ALSO Going To Build Out A\r\n\"Micro Leads Machine...\"\r\nI haven't seen anyone do ANYTHING like this yet...\r\nBut I'm pretty sure I can solve this pretty quickly.\r\nBasically, what it's going to allow you to do...\r\nIs take any of the killer hooks that you generate using Luke's prompts...\r\nAnd automatically convert those hooks into full blown, 150-300 word Micro\r\nLeads that you can attach onto any sales letter."
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